GPS Device

I purchased a Silvercrest GPS device from Lidl recently, but the software that came with it is a tad “underpowered” to say the very least. I am attempting to get at the raw data on the device myself to write something a little more reliable about it, but i’m not too sure where to start to get access to the device. As far as I can see it’s a rebranded targa device but can’t find any more information on the web.

When I plug it in i get the following from dmesg, I hope someone can point me in the right direction as to how to interact with this thing.

[ 156.076046] usb 2-1: new high-speed USB device number 3 using ehci-pci
[ 156.208903] usb 2-1: New USB device found, idVendor=10d6, idProduct=1101
[ 156.208907] usb 2-1: New USB device strings: Mfr=1, Product=2, SerialNumber=3
[ 156.208910] usb 2-1: Product: Media Player
[ 156.208912] usb 2-1: Manufacturer: USB
[ 156.208913] usb 2-1: SerialNumber: \xffffffe8\xffffffa7\xffffff9b\xffffffa7\xffffff9b \xffffffe8\xffffffbf\xffffffa6\xffffffbf\xffffffa6 \xffffffe7\xffffff83\xffffffb6\xffffff83\xffffffb6 \xffffffe8\xffffffa7\xffffff93\xffffffa7\xffffff93 \xffffffec\xffffff87\xffffff8d\xffffff87\xffffff8d \xffffffe2\xffffff88\xffffff8f\xffffff88\xffffff8f \xffffffe1\xffffff84\xffffffa4\xffffff84\xffffffa4 \xffffffe2\xffffffac\xffffffa2\xffffffac\xffffffa2 \xffffffee\xffffffb4\xffffff91\xffffffb4\xffffff91 \xffffffe4\xffffffb9\xffffff93\xffffffb9\xffffff93 \xffffffee\xffffffb4\xffffff91\xffffffb4\xffffff91 \xffffffe5\xffffff95\xffffff93\xffffff95\xffffff93 \xffffffe3\xffffffa8\xffffff91\xffffffa8\xffffff91 \xffffffe2\xffffff94\xffffff9c\xffffff94\xffffff9c \xffffffec\xffffff8a\xffffffb7\xffffff8a\xffffffb7 \xffffffe2\xffffff91\xffffffb8\xffffff91\xffffffb8
[ 156.212270] scsi5 : usb-storage 2-1:1.0
[ 157.213333] scsi 5:0:0:0: Direct-Access USB Media Player 2.00 PQ: 0 ANSI: 0 CCS
[ 157.214101] sd 5:0:0:0: Attached scsi generic sg2 type 0
[ 157.226457] sd 5:0:0:0: [sdc] Attached SCSI removable disk